Ideally, versions that are even better than what your rivals are publishing. Sending out a press release can directly lead to brand mentions and backlinks. For example, our search engine results study has accumulated 72.9K backlinks from 5.6K different domains so far. Off-page SEO includes activities done off of a website in an effort to increase the site’s search rankings.
- Use the SEO check website feature to analyze your site’s structure, content, and backlinks.
- This data helps refine your off-page SEO strategy, ensuring that efforts to acquire backlinks and collaborate with key websites are focused on those most likely to drive qualified traffic.
- Instead of doing it now and then, use this strategy sparingly only when you feel you could add something valuable to someone else’s post.
- Journalist links are one of the best off-page SEO tactics for getting links from high-authority domains.
- This can increase content visibility and drive traffic to your website.
- According to a survey, 80% of customers use Google Maps to find local information, and 46% of Google searches are for local information.
Is it Worth Starting an Off-Page SEO Services Company?
For our campaign, we’ll enter everything related to content, link building, content marketing, digital marketing and partnerships at all seniority levels. As an example, we will be running an anchor text link building campaign for our guide on how to increase organic traffic. The most important off-page SEO activities include link building, online reviews, and local SEO. On-page SEO is everything you do to your own website in order to improve its position in search engine results. When you think of most of the “basic” parts of search engine optimization – things like keywords, HTML tags, page titles and mobile friendliness – you’re thinking of on-page SEO.
Target related but non-competing niches to find new audiences and backlink opportunities. Answer questions on Q&A sites like Quora, providing valuable insights and linking back to your website as a resource. Request customers or clients to link to your website by providing a testimonial or featuring your products or services. By participating in events, you can get your brand out there alongside the industry leaders, and improve both your off-page SEO and overall brand reputation. You can optimize your local SEO by claiming your listing on Google My Business and adding your location to Google Maps.
When we’re talking about this, we’re talking about measuring it, visualizing it. This is great for you to start seeing what other sources of traffic you’re getting to your website. Every time you see content that really works well for your brand, try to make more of it. Try to think of a strategy to create more pages like this and not just create one of it and that’s it. Type in your business name and location details, and you’ll get information on how optimized your location data is. This off-page SEO tool immediately tells you which directory lacks details like your website link or operating hours.
What Is On-Page SEO? How to Do On-Page Optimization in 2025
The experiences that people have with your business, should be similar and positive, whether they’re offline or online. By being active on social media, you will be deemed more trustworthy, be more easily found and have a great way to showcase your brand more. People will probably expect to find you there and you don’t want them to end up empty-handed or stumble across your competition. It also gives you a great opportunity to interact with your audience in a fun and approachable way.
Key takeaways about off-page SEO
If you want to learn more about this subject, read our guide on Google Maps marketing. And because that occurs outside of your website, optimizing your Google Business Profile is a key off-page SEO tactic. To prevent that from happening, make sure the syndicated version of the piece links back to your original one. And properly configure your canonical tags—which entails adding a bit of HTML code to your site to show which version of a page is the main version. If you are not using them as part of your marketing strategy, you BHS Links could be missing out on huge opportunities.
In addition, Google algorithms look at off-page SEO factors to decide for which keywords a website should rank and at what position in the SERPs. The goal of off-page SEO is to increase the trustworthiness and authoritativeness of a website and achieve higher rankings. In this post, you’ll learn what off-page SEO is, why it’s an important SEO process, and how to use off-page SEO techniques to boost your website rankings.