Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data. Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level. That means a middle school student should be able to understand the sentence structure and vocabulary of your content. As a general rule of thumb – The average piece of content should be written at an 8th-grade reading level. You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues. The last step is simply to use a tool like RankMath Pro to generate and add the FAQ schema to your site.
Context.” The goal of the page title is to lay out the purpose of the page without being redundant. You should also keep the additional recommendations we made above related to titles. You can do this in column K of the template — and double-check each title length in column L.
Fill in Missing Meta Descriptions
Group keywords/pages in terms of topics, using long-tail keywords to build topical relevance. The three primary components of on-page optimization include on-page SEO, off-page SEO, and technical SEO. Integrating each element into your SEO strategy can lead to better domain authority and higher search engine rankings.
The Authority for All Things SEO
A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of search engines. On-Page SEO involves optimizing individual web pages to rank higher in search engines. On Page SEO is all about optimizing the elements on your website.
- To optimize images for on-page SEO, ensure they are appropriately compressed for faster loading times, use descriptive filenames, and provide informative alt tags.
- I don’t know about you, but I have a hard time picturing 27.8 billion anything.
- You may be thinking that compressing website files is a challenging task, but it’s actually one of the easiest ways to reduce page load time.
- Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO.
- You can opt to make the changes on your own or invest in page speed services from a digital marketing company.
Write Unique, Helpful Content
And if you want to manage all the processes more efficiently, try working in sprints and analyzing the results of each work week. Finally, your SEO strategy must be aligned with the latest Google requirements and recommendations. Considering that they change from time to time, it’s important to keep an eye on the updates and adapt your plans accordingly. For example, let’s say you write a blog post about making a chocolate cake. You mention that there are different types of chocolate you can use to make the cake. You have a previous blog post you made where you discussed the best types of chocolate for baking.
Image files that are too big take ages to load (that can mean a few seconds in the SEO Anomaly SEO world). Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed.
Let’s not forget that rankings and ratings are clearly visible on the SERPs and will definitely leave an impression on the searchers. Whether a Google Business Profile (GBP) is a ranking factor is not even the right question here. The GBP is simply the requirement for getting featured in Google’s map pack. Probably the most logical choice of meta description for such a recognizable product. Apple just highlights what has changed in the latest generation of its product.