Content creation is probably the most costly and time-consuming part of SEO. I’ve just released a free tool that uses Claude’s AI to analyze your content against Google’s actual human quality rater guidelines. By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Let’s dive into the different types of SEO tools that can boost your efforts and streamline your workflow.
It is the second-fastest web crawler (only behind Google) and has the best user interface out of all tools on this list. Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert.
Amazon Keyword Tool
This innovative tool leverages AI to analyze your content’s alignment with SEO best practices and offers suggestions for improvement. Find a suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more with SEObility. This Chrome extension shows you the search volume in your Google search results. You can also see the word count and the number of keywords for top-ranking pages. If you’re into the nitty-gritty of SEO data, this tool helps you create more sophisticated search patterns to dive deeper into your website’s search query data. Think of SEO tools as your digital magnifying glass and toolkit for your website.
The 8 SEO Trends That Will Shape Search in 2025
Whether you’re a blogger, a SaaS company, or a local business, SEO tools are 100% necessary to compete on search engines. The more high-quality backlinks you have, the higher your ranking in search results. You need to seek out high-quality websites to link to your website actively. The “Siteliner Free” allows you to analyze up to 250 pages per month. The paid version, the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages monthly.
Its AI-driven insights help agencies automate manual research and deliver value-packed strategies far beyond traditional keyword research. These features cover the entire content lifecycle from research to post-publication analysis. Scalenut is a platform that combines AI-powered content creation with professional SEO expertise, giving you options based on your resources and preferences.
Backlinks—links from other websites pointing to yours—are vital for off-page SEO. A strong backlink profile enhances your site’s authority and significantly impacts your search rankings. Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines. If you want to hire someone to help you with SEO, the price can range from $ per hour for an SEO expert ($750-$1,500 per month).
Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher. The platform offers a freemium model, with a free version that gives access to basic features and paid plans starting at $139.95/month. While it’s an investment, the depth of insights and breadth of tools make it one of the SEO Anomaly top choices for businesses that want a serious, long-term SEO strategy. BrightLocal is the best SEO tool for local SEO because it’s built specifically to help businesses improve their visibility in local search results. It brings together all the tools needed to manage local listings, monitor online reviews, audit citations, and track rankings for location-specific keywords.
This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Hotjar is an SEO tool that revolves around web analytics and feedback. There’s a generous free plan that allows you to track your users’ behaviors and gain insights from heatmaps, session recordings, visitor polls and form analytics. “The free version of the Yoast plugin is great for small businesses. “The free version has all of the features that a small business owner would need, especially if their site is under 500 URLs.
- The better you answer someone’s search intent, the higher you will rank and the more traffic you will get.
- With tools, you can spot trends, monitor progress, analyze competitors, and scale your work without sacrificing quality.
- It’s important to be aware of how many other sites are linking to your pages and what the quality is of each link.
- This allows you to delve into the details of how your and your competitors’ sites compare in terms of average session duration and bounce rates.
- Unlike third-party SEO software for agencies that estimate data, GSC delivers the unfiltered truth straight from the source.
A single optimized blog post, web page, or video can attract thousands of qualified visitors for years—and you don’t have to spend a dime to promote it. All of these features are available with an intuitive interface that makes it easy for smaller businesses and beginners to use. ConversionIQ is HawkSEM’s proprietary technology that connects all your marketing data in one place to drive actionable insights and full-funnel attribution. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable.
Backlinks
Compared to larger enterprise solutions, BrightLocal offers great value and enough flexibility for both small and medium-sized teams. TubeBuddy is the best SEO tool for YouTube because it gives creators everything they need to optimize their videos for search directly within the YouTube interface. It supports keyword research, tag optimization, A/B testing of thumbnails and titles, and bulk processing of metadata – all within a browser extension. According to data from the Content Marketing Institute and MarketingProfs, 78% of B2B marketing specialists use SEO research tools while working on their content. And it’s not just about having tools – it’s about picking the right ones for the job. This article compares the 16 best SEO tools in 2025, explaining exactly what each one does best.